Unique graduation research in marketing at Ar-Rasheed Smart University explores the impact of electronic marketing on shaping students' mental image.
university newsIn a vibrant academic scene filled with knowledge, marketing students at Ar-Rasheed Smart University embodied the spirit of research creativity by discussing unique graduation research titled: “The Impact of Electronic Marketing on Enhancing the Mental Image of Ar-Rasheed Smart University Students – A Case Study at Ar-Rasheed University – Sana’a.” The discussion took place on the morning of Thursday, May 29, 2025, at the Faculty of Finance and Business. The research, prepared by students Aya Sabra, Tasneem Shamsan, Hanan Abdulrahman, and Noor Mufid Al-Areeqi, was part of the requirements for obtaining a bachelor’s degree in marketing for the academic year 1446 (2024–2025). The students conducted an in-depth study on the effectiveness of electronic marketing tools and practices—such as attraction, interaction, participation, learning, and retention—in forming a positive mental image among university students on cognitive, emotional, and behavioral levels.








